| The GUINNESS Ultimate Seat encapsulates the anticipation felt by all involved in the matches - the players, the fans, the refs - and the brewers of GUINNESS® have chosen to award fans at Guinness Premiership home games with an ultimate Guinness reward as part of this emotional journey of anticipation.
Fans are asked to rise to their feet at half time and stand by stand, block by block, row by row they will be eliminated until there is one person left who will receive that week’s fantastic Guinness Ultimate Reward.
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